I’m Ruchira Sharma, a content and editorial lead with a background in journalism and digital culture.

I work across editorial, social and brand storytelling, helping organisations find their voice and resonate with audiences. I’ve previously worked with GQ, BBC Three, Vice, Grazia and Dishoom.

I also co-host Everything Is Content, a top 20 Society & Culture podcast in the UK, which looks at the mechanics and impact of internet culture — from viral moments to new legislation and sweeping trends. The show has worked with partners including the Ministry of Justice, Penguin Books, Feeld, UNIQLO, Sweaty Betty and New Balance.

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